Subject Details
Dept     : AIDS
Sem      : 5
Regul    : 2019
Faculty : Sowmiya.R
phone  : NIL
E-mail  : sowmiya.r.ad@snsce.ac.in
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Syllabus

UNIT
1
FOUNDATION OF DATA VISUALIZATION

Introduction to data visualization - Need of visualization, choosing the chart type. Introduction – understand the context, exploratory vs explanatory analysis, Communication mechanism, consulting for context, Storyboarding. Choosing an effective visual – Charts.

UNIT
2
DATA VISUALIZING

Visualizing a single number, measures of variability; Visualizing comparisons - Displaying relative performances.

UNIT
3
VISUAL PERCEPTION

Clutter elimination – Cognitive Load, Gestalt Principles of Visual Perception, Lack of visual order, decluttering. Preattentive attributes – sight and memory, preattentive attributes of numbers, text, graphs, size, color, position.

UNIT
4
CORRELATION AND REGRESSION

Designer perspective – affordances, accessibility and aesthetics, Communicating correlation and regression , Visualizing qualitative data

UNIT
5
APPLICATIONS

Depicting trends CASE STUDIES: Color considerations with a dark background, Leveraging animation in the visuals you present, Logic in order, Strategies for avoiding the spaghetti graph, Alternatives to pies

Reference Book:

1.Alberto Cairo, “The Functional Art: An Introduction to Information Graphics and Visualization”, New Riders, 2012. 2.Nathan Yau, “ Visualize This: The Flowing Data Guide to Design, Visualization and Statistics”, John Wiley & Sons, 2011.

Text Book:

1.Stephanie D.H Evergreen, Effective Data Visualization The Right Chart for the Right Data, SAGE publications, 2017. 2.Cole Nussbaumer Knaflic, Storytelling with data – a data visualization guide for business professionals, Wiley publications, 2015.