Definition of Economics, Nature and Scope of Managerial Economics, Micro and Macro Economics, Role and Responsibilities of Managerial Economist
Meaning of Demand, Law of Demand, Types of Demand, Determinants of Demand, Elasticity of Demand. Meaning of Supply, Law of Supply, Determinants of Supply.
Production Factors of Production, Production and Cost Analysis, Production Function, Concept, Types of Production function - Law of Variable Proportion.
Pricing Objectives, Factors, General Consideration of Pricing, Pricing Methods and Strategies, Dual Pricing, Price Discrimination.
Market Structure, Perfect Competition, Monopoly, Monopolist Competition, Duopoly Oligopoly, Theory of Profit Maximization, Game Theory.
Reference Book:
1 "Managerial Economics and Business Strategy" by Michael R. Baye and Jeff Prince (10th edition, 2019) 2 "Managerial Economics: Analysis, Problems, and Cases" by Lila J. Truett and Dale B.Truett (10th edition, 2019) 3 "Managerial Economics" by R. Craig Peterson and W. Cris Lewis (12th edition, 2021) 4 "Managerial Economics: Applications, Strategies, and Tactics" by James R. McGuigan, R. Charles Moyer, and Frederick H. deB. Harris (International Edition - 15th edition, 2020) 5 "Managerial Economics" by Geetika, Piyali Ghosh, and R. P. Mohanty (Latest Edition:2021)
Text Book:
1 "Managerial Economics: Applications, Strategies, and Tactics" by James R. McGuigan, R. Charles Moyer, and Frederick H. Harris (Latest Edition: 2022) 2 "Managerial Economics: Theory, Applications, and Cases" by Edwin Mansfield, Christopher Thomas, and Mark Mauri (Latest Edition: 2020)
