An brief insight to Design Thinking and Innovation- People Centered Design & Evoking the ‘Right Problem’- Purpose of Design Thinking- Design Thinking Framework
Design Thinking Process – Empathy – Uncovering and Investigating Community Concerns - Define : Examine and Reflect on the problem - Reconsider and arrive at the right problem to solve - Research with the users and Context - Question Framing and Conducting Research -User Stories and Design Strategy
Generating Ideas-Identifying top three ideas-Bundling the Ideas and create an concepts- Stories and Scenarios to that concepts-Rapid Prototyping
Importance of Testing with People-Testing our Design with People-Conducting the usability Test- Record Results, Enhance, Retest and Redefine Results-Creating a Pitch for our design
Business vs Start-up-Briefing the Problem-Problem Validation and User Discovery-Challenge Brief-Problem Innovation Score-Strategy for arriving new business plan
Reference Book:
1. "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation" by Tim Brown (Latest edition: 2019) 2. "Design Thinking: New Product Development Essentials from the PDMA" by Michael G. Luchs, Scott Swan, and Abbie Griffin (Latest edition: 2022) 3. "Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work" by Beverly Rudkin Ingle and Thomas Lockwood (Latest edition: 2020) 4. "Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School" by Idris Mootee (Latest edition: 2020)
Text Book:
1. "Design Thinking: Integrating Innovation, Customer Experience, and Brand Value" by Thomas Lockwood and Edgar Papke (Latest edition: 2021) 2. Designing for Growth: A Design Thinking Tool Kit for Managers" by Jeanne Liedtka and Tim Ogilvie (Latest edition: 2021) 3. "The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses, and Ecosystems" by Michael Lewrick, Patrick Link, and Larry Leifer (Latest edition: 2022)
