A brief insight to Design Thinking and Innovation-People Centered Design & Evoking the ‘right problem’- Purpose of Design Thinking-Design Thinking Framework.
Design Thinking Process–Empathy–Uncovering and Investigating Community Concerns- Define: Examine and Reflect on the problem.
Generating Ideas-Identifying top three ideas-Bundling the Ideas and create concepts-Rapid Prototyping.
Importance & Testing the Design with People-Retest and Redefine Results-Creating a Pitch for the Design
Business Vs Startup-Briefing the Problem-Problem Validation and User Discovery-Challenge Brief
Reference Book:
1. Idris Mootee, Design Thinking for Strategic Innovation-What They Can't Teach You Business or Design School, First Edition,2017,Wiley 2. YvesPigneur, Greg Bernarda, Alan Smith, Trish Papadak os Alex Osterwalder, Value Proposition Design: How to Create Products and Services Customers Want, 2015, Wiley 3. Brown, Tim, and BarryKatz. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation,2009,Harper Business
Text Book:
1. Robert A Cure dale, Design Thinking Process & Methods 4thEdition, December 2017, Design Community College Inc. 2. Andrew Pressman, Design Thinking: A Guide to Creative Problem Solving for Everyone, First Edition, Nov2018, R out ledge.
