Marketing Vs Sales, 4Ps and 4Cs, Digital Marketing - Meaning & Importance, Digital Marketing Vs Traditional Marketing, Traffic and Leads, E-Commerce.
Understand websites, Domain names and extensions, Web hosting and servers, Contemporary website designing and its types
Introduction to search engines, Digital marketing automation. Google guidelines, Best Practices, Quality guidelines, Design guidelines, Web traffic and keyword research, Analysis and integration - On page and Off page optimization techniques
Page Creation & Marketing - Social Media Platforms, Revenue out of Digital Marketing, CPC, CPA, Google Adwords Tools and Reports
Video Marketing, Email Marketing, Blog Creation, Mobile Marketing, Affiliate Marketing. Content Marketing and tools, Trending analysis in Social sites and track over it.
Reference Book:
1.Vandana Ahuja, Digital Marketing, Oxford University Press, 2020 (Unit I to V) 2.Eric Enge, Jessie Stricchiola, Stephan Spencer, “The Art of SEO: Mastering Search Engine Optimization” 4 th Edition, 2023 , O’Reilly Media ( Unit III & IV). 3.Digital Marketing Strategy: An Integrated Approach to Online Marketing, 3 rd Edition 2022 (Unit V) 4.Puneet Singh Bhatia, ‘Fundamentals of Digital Marketing’, 2nd Edition, Pearson Education, 2019 (Unit I to V) 5.Ian Dodson, ‘The Art of Digital Marketing’, 2 nd Edition, Willey, 2019 (Unit I to V
Text Book:
1.Seema Gupta, ‘Digital Marketing’, 2 nd Edition, McGraw Hill Education, 2020 (Unit I to V) 2.Abhishek Das, ‘Applications of Digital Marketing: For Success in Business’, 2nd Edition, BPB Publications, 2020 (Unit I to V)
