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Subject Details
Dept     : Management Studies
Sem      : 3
Regul    : 2023
Faculty : Mr. M. Gowtham
phone  : NIL
E-mail  : gowthammahendran4834@gmail.com
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Announcements

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>1. Concept and Definition of Advertising, </br>1. Concept and Definition of Advertising

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:</br>Advertisement

  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:</br>Advertising </br>Types of Advertising

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:</br>Types of Advertisement</br>advertising </br>Advertise Management</br>advertisement management process

  • Assignment

    Assignment topic is Consumer Oriented Sales Promotion and due date is 25-10-2024.

  • Assignment

    Assignment topic is Media Research in Advertising and due date is 14-10-2024.

  • Assignment

    Assignment topic is Types of Media Advertising Choice Criteria and due date is 20-09-2024.

  • Assignment

    Assignment topic is Apportioning the advertising budget and due date is 17-09-2024.

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>Introduction to Media Planning, </br>Types of Media and Choice Criteria

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:</br>concept

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:</br>3. Economic Implications of Advertising, </br>1. Concept and Definition of Advertising, </br>4. Legal Implications of Advertising, </br>5. Major Players in Advertising, </br>6. Setting Advertisement Objectives (2), </br>7. Apportioning the Advertising Budget (2), </br>8. Advertisement Agencies – Selection and Remuneration (2), </br>9. Advertisement Campaigns – Planning and Execution (2), </br>2. Social Implications of Advertising