Connected successfully Syllabus || SNS Courseware
Subject Details
Dept     : Management Studies
Sem      : 3
Regul    : 2023
Faculty : Mr. M. Gowtham
phone  : NIL
E-mail  : gowthammahendran4834@gmail.com
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Syllabus

UNIT
1
INTRODUCTION TO ADVERTISEMENT

Concept and definition of advertisement – Social, Economic and Legal Implications of advertisements – Major Players in advertising - setting advertisement objectives – Apportioning the advertising budget - Advertisement Agencies – Selection and remuneration – Advertisement campaigns – case studies

UNIT
2
ADVERTISEMENT MEDIA

Media plan – Type and choice criteria – Reach and frequency of advertisements – Cost of advertisements - related to sales – Media strategy and scheduling.

UNIT
3
DESIGN AND EXECUTION OF ADVERTISEMENTS

Message development – Different types of advertisements – Layout – Design appeal – Copy structure – Advertisement production – Print – Radio. T.V. and Web advertisements – Media Research – Testing validity and Reliability of ads – Measuring impact of advertisements – case studies.

UNIT
4
INTRODUCTION TO SALES PROMOTION

Scope and role ofsale promotion – Definition – Objectives of sales promotion - sales promotion techniques – Trade oriented and consumer oriented.

UNIT
5
SALES PROMOTION CAMPAIGN

Sales promotion – Requirement identification – Designing of sales promotion campaign – Involvement of salesmen and dealers – Out sourcing sales promotion national and international promotion strategies – Integrated promotion – Coordination within the various promotion techniques – Online sales promotions- case studies.

Reference Book:

1. S. H. H. Kazmi and Satish K Batra, Advertising & Sales Promotion, Excel Books, New Delhi, 2021. 2.George E Belch and Michel A Belch, Advertising & Promotion, McGraw Hill, Singapore, 2019. 3.Julian Cummings, Sales Promotion, Kogan Page, London 2019 4.E.Betch and Michael, Advertising and Promotion, McGraw Hill, 2021. 5. JaishriJefhwaney, Advertising Management, Oxford, 2020.

Text Book:

1.Wells, Moriarty& Burnett, Advertising, Principles & Practice, PearsonEducation 11th Edition, 2019. 2.Kenneth Clow. Donald Baack, Integrated Advertisements, Promotion and Marketing communication, Prentice Hall of India, New Delhi, 2020.