Subject Details
Dept     : Management Studies
Sem      : 3
Regul    : 2023
Faculty : Mr. M. Gowtham
phone  : NIL
E-mail  : gowthammahendran4834@gmail.com
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Lecture Notes

UNIT 1:
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6. Setting Advertisement Objectives (2)
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5. Major Players in Advertising
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1. Concept and Definition of Advertising
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4. Legal Implications of Advertising
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3. Economic Implications of Advertising
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7. Apportioning the Advertising Budget (2)
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8. Advertisement Agencies – Selection and Remuneration (2)
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9. Advertisement Campaigns – Planning and Execution (2)
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2. Social Implications of Advertising
UNIT 2:
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Introduction to Media Planning
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Types of Media and Choice Criteria