Connected successfully Lecture Notes || SNS Courseware
Subject Details
Dept     : Management Studies
Sem      : 3
Regul    : 2023
Faculty : Mr. M. Gowtham
phone  : NIL
E-mail  : gowthammahendran4834@gmail.com
108
Page views
14
Files
2
Videos
2
R.Links

Icon
Lecture Notes

UNIT 1:
pdf
download    open file
6. Setting Advertisement Objectives (2)
pdf
download    open file
5. Major Players in Advertising
pdf
download    open file
1. Concept and Definition of Advertising
pdf
download    open file
4. Legal Implications of Advertising
pdf
download    open file
3. Economic Implications of Advertising
pdf
download    open file
7. Apportioning the Advertising Budget (2)
pdf
download    open file
8. Advertisement Agencies – Selection and Remuneration (2)
pdf
download    open file
9. Advertisement Campaigns – Planning and Execution (2)
pdf
download    open file
2. Social Implications of Advertising
UNIT 2:
pdf
download    open file
Introduction to Media Planning
pdf
download    open file
Types of Media and Choice Criteria