Connected successfully Syllabus || SNS Courseware
Subject Details
Dept     : Management Studies
Sem      : 3
Regul    : 2023
Faculty : Dr.A.SARAVANAKUMAR
phone  : 9843644749
E-mail  : saravanakumar.a.mba@snsce.ac.in
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Syllabus

UNIT
1
INTRODUCTION TO STRATEGIC MANAGEMENT

Strategy – Strategic Management Process – Developing a Strategic Vision –Mission- Setting Objectives–Strategies and Tactics – Importance of Corporate Strategy – the 7-S Framework Corporate Governance–Board of Directors: Role and Functions – Board Functioning – Top Management: Role and Skills.

UNIT
2
CORPORATE POLICY AND PLANNING

Importance – Characteristics – Objectives - Policy Formulation and Development – Types of Business Policies-Implementation of Policies. Society and Business: Social Responsibility of Business –Corporate Governance and Ethical Responsibility

UNIT
3
ENVIRONMENTAL ANALYSIS

Environmental Scanning – Industry Analysis - The Synthesis of External Factors - competitive forces,competitive analysis-porter’s five forces model, key success factors - Value Chain Analysis –SWOT Audit –Scenario planning- Creating an Industry Matrix

UNIT
4
STRATEGY FORMULATION

Vision and mission, importance of vision and mission statement, Strategy Formulation–Strategic Factors Analysis Summary Matrix (SFAS) Portfolio Analysis – Business Strategy- TOWS Matrix–Corporate Strategy – Functional Strategy – Strategic Choice – Generic, Competitive Strategies; ETOP, TOWS.

UNIT
5
STRATEGY IMPLEMENTATION

Strategy Implementation - Corporate Culture – Matching Organisation Structure to Strategy–Mergers and Acquisitions and Diversifications – Strategic Leadership Strategic Control: Measurement in Performance- Problems in Measurement of Performance- Strategy Audit Strategic Control Process–DuPont’s Control Model – Balanced Score Card – Michael Porter’s Framework for Strategic Management– Future of Strategic Management – Strategic Information System

Reference Book:

1 Crafting and Executing Strategy: The Quest for Competitive Advantage–Concepts and Cases Arthur A. Thompson Jr. Margaret A. Peteraf JohnE. Gamble,A. J. Strickland III, Arun K. Jain, McGraw Hill Education, 18/e 2021 3. 2 Contemporary Strategy Analysis, Robert M. Grant, Wiley India, 10e 3 Hill, C.W.L. and Jones, G.R., Strategic Management: An Integrated Approach, 12th Edition, Cengage Learning, 2022 4 Pearce II, J., Robinson, R.B. and Mittal, A., Strategic Management: Formulation, Implementation and Control, 14th Edition, McGraw-Hill, 2021. 5 Wheelen, T.L. and Hunger, D., Strategic Management and Business Policy, 17thEdition, Pearson, 2022.

Text Book:

1 Strategic Management Fred R. David Prentice Hall India Publication. 2 V S P Rao, Strategic Management Text and Cases, 5nd edition 2021. 3 Kazmi, A., Strategic Management and Business Policy, 17th Edition, TataMcGrawHill Education, 2021. Page 37 of 109 4 Dess, G., Lumpkin, G.T. and Eisner, A., Strategic Management, 10th Edition, Tata McGraw-Hill, 2022.