Strategy – Strategic Management Process – Developing a Strategic Vision –Mission- Setting Objectives–Strategies and Tactics – Importance of Corporate Strategy – the 7-S Framework Corporate Governance–Board of Directors: Role and Functions – Board Functioning – Top Management: Role and Skills.

Importance – Characteristics – Objectives - Policy Formulation and Development – Types of Business Policies-Implementation of Policies. Society and Business: Social Responsibility of Business –Corporate Governance and Ethical Responsibility

Environmental Scanning – Industry Analysis - The Synthesis of External Factors - competitive forces,competitive analysis-porter’s five forces model, key success factors - Value Chain Analysis –SWOT Audit –Scenario planning- Creating an Industry Matrix

Vision and mission, importance of vision and mission statement, Strategy Formulation–Strategic Factors Analysis Summary Matrix (SFAS) Portfolio Analysis – Business Strategy- TOWS Matrix–Corporate Strategy – Functional Strategy – Strategic Choice – Generic, Competitive Strategies; ETOP, TOWS.

Strategy Implementation - Corporate Culture – Matching Organisation Structure to Strategy–Mergers and Acquisitions and Diversifications – Strategic Leadership Strategic Control: Measurement in Performance- Problems in Measurement of Performance- Strategy Audit Strategic Control Process–DuPont’s Control Model – Balanced Score Card – Michael Porter’s Framework for Strategic Management– Future of Strategic Management – Strategic Information System