UNIT 1:
Corporate Governance - Board of Directors
Developing a Strategic Vision - Mission
Setting Objectives - Strategies and Tactics
Importance of Corporate Strategy
Strategy - Strategy Management Process
Role and Functions - Board Functioning - Top Management , Role and Skills
UNIT 2:
Importance - Characteristics
Policy Formulation and Development
Types of Business Policies
Implementation of Policies
Society and Business, Social Responsibility of Business
UNIT 3:
Environmental Scanning - Industry Analysis
The Synthesis of External Factors
Porters Five Forces Model, Key Success Factors
Competitive Forces, Competitive Analysis
Creating an Industry Matrix
UNIT 4:
Vision and Mission, Importance of Vision and Mission Statement
Strategic Factors Analysis Summary Matrix ( SFAS), Portfolio Analysis
Business Strategy, TOWS Matrix
Generic, Competitive Strategies
UNIT 5:
Strategy Implementation - Corporate Culture
Matching organisation structure to strategy
Measurement in performance
Problems in Measurement of Performance
Strategic Audit strategic control process
Du Pont's Control Model
Strategic Information System