Subject Details
Dept     : Management Studies
Sem      : 3
Regul    : 2023
Faculty : Dr.A.SARAVANAKUMAR
phone  : 9843644749
E-mail  : saravanakumar.a.mba@snsce.ac.in
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Lecture Notes

UNIT 1:
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Corporate Governance - Board of Directors
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Developing a Strategic Vision - Mission
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Setting Objectives - Strategies and Tactics
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Importance of Corporate Strategy
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Strategy - Strategy Management Process
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The 7-S Framework
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Role and Functions - Board Functioning - Top Management , Role and Skills
UNIT 2:
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Importance - Characteristics
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Objectives
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Policy Formulation and Development
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Types of Business Policies
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Implementation of Policies
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Society and Business, Social Responsibility of Business
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Ethical Responsibility
UNIT 3:
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Environmental Scanning - Industry Analysis
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The Synthesis of External Factors
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Porters Five Forces Model, Key Success Factors
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Competitive Forces, Competitive Analysis
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Value Chain Analysis
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SWOT Audit
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Scenario Planning
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Creating an Industry Matrix
UNIT 4:
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Strategy Formulation
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Vision and Mission, Importance of Vision and Mission Statement
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Strategic Factors Analysis Summary Matrix ( SFAS), Portfolio Analysis
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Business Strategy, TOWS Matrix
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Strategic Choice
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Generic, Competitive Strategies
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ETOP, TOWS
UNIT 5:
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Strategy Implementation - Corporate Culture
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Matching organisation structure to strategy
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Strategic Leadership
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Strategic Control
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Measurement in performance
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Problems in Measurement of Performance
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Strategic Audit strategic control process
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Du Pont's Control Model
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Balanced Score Card
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Strategic Information System