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Subject Details
Dept     : Management Studies
Sem      : 3
Regul    : 2023
Faculty : Dr.A.SARAVANAKUMAR
phone  : 9843644749
E-mail  : saravanakumar.a.mba@snsce.ac.in
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Syllabus

UNIT
1
INTRODUCTION

Retailing: Definition, Importance & Scope. Global retail Market, Evolution of Retail in India, Drivers of Retail change in India, Prospects of Retailing in India. Challenges and Opportunities in Retailing.

UNIT
2
MODELS & CLASSIFICATION

Concept of Life Cycle in Retail, Business Models in Retail. Classification: Retail Institutions by Ownership, Store Based Retailing, Electronic & Non- Store Retailing, Automated Vending, kiosks & other forms of Non- Traditional Retailing.

UNIT
3
TARGETING CUSTOMERS & GATHERING INFORMATION

Identifying & Understanding Consumers, Information Gathering &Processing in Retailing. Importance of Information System in Retailing.

UNIT
4
COMMUNICATION MIX & STRATEGIES, STORE PLANNING

Planning Retail Communication, Implementing Retail Advertising Retail Market Strategies. Store Planning Design & Layout, Retail Merchandising, Pricing in Retailing, Importance of Supply Chain Management in Retailing.

UNIT
5
MALL MANAGEMENT & INTERNATIONAL RETAILING

Mall Management:-Types of various retail formats - Concepts in mall design - Factors influencing Malls establishments- Statistical methods used in measuring mall performance. International Retailing: Definition, Motives, Classification & Methods

Reference Book:

1. Barry Berman & Joel R.Evans, “Retail Management - A strategic Approach”, 5thEdition, Pearson Education, 2021. (Units –I, II, III& V) 2. KarenR. Gillespie,Joseph C.Hecht,Carl F.Lebowitz, “Retail Business Management”,6 th Edition, Tata McGraw Hill. (Units -I, II & V) 3. R.Gopal, Pradip Manjrekar, “Retail Management: An Indian Perspective”, 1stEdition,Excel Books, 2021 (Units -I& II) 4. David Gilbert, “Retail Marketing Management”, 6 th Edition, Pearson, 2019(Units-IV& V) 5. Dunne, Lusch, “Retail Management”, 11 th Edition, Cengage Learning, 2020(Units-I&II)

Text Book:

1. Gibson G.Vedamani, “Retail Management”, 14 th Edition, Jaico PublishingHouse,2020. (Units -I, II, III, IV, V) 2. Michael Levy, Barton A.Weitz, “Retail Management”, 9 th Edition, Tata McGrawHill,2019 (Units -I, II, III, IV, V