Subject Details
Dept     : Management Studies
Sem      : 3
Regul    : 2023
Faculty : Dr.A.SARAVANAKUMAR
phone  : 9843644749
E-mail  : saravanakumar.a.mba@snsce.ac.in
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Lecture Notes

UNIT 1:
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Retailing : Definition
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Importance & Scope
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Global Retail Market
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Evolution of Retail in India
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Drivers of Retail Change in India
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Prospects of Retailing in India
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Challenges
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Opportunities
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Opportunities
UNIT 2:
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Concept of Life Cycle in Retail
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Business Models in Retail
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Classification : Retail Institutions by Ownership
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Store Based Retailing
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Automated Vending
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Kiosks
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Electronics
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Store Based Retailing
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Non-Store Retailing
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Other forms of Non-Traditional Retailing
UNIT 3:
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Identifying Consumers
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Understanding Consumers
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Information Gathering
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Information System in Retailing
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Importance of Information System
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Processing in Retailing
UNIT 4:
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Planning Retail Communication
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Implementing Retail Advertising
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Retail Market Strategies
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Store Planning
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Design & Layout
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Retail Merchandising
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Pricing in Retailing
UNIT 5:
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Mall Management
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Factors influencing Malls establishments
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Statistical Methods used in measuring mall performance
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International Retailing
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Definition
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Motives