Subject Details
Dept     : Management Studies
Sem      : 2
Regul    : 2023
Faculty : Dr.A.SARAVANAKUMAR
phone  : 9843644749
E-mail  : saravanakumar.a.mba@snsce.ac.in
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Lecture Notes

UNIT 1:
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Entrepreneurship
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Evolution of Entrepreneurs
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Characteristics of an Entrepreneur
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Functions of an Entrepreneur
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Types of an entrepreneur
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Difference between Entrepreneur and Intrapreneur
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Role of Entrepreneurship in Economic Development
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Social Entrepreneurship
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Entrepreneur
UNIT 2:
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Need and Objectives of Business Model Canvas
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Concept of BMC
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Key Activities
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Key Partners
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Value Proposition
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Customer Relationship
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Customer Segment
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Key Resources
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Distribution Channel
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Cost Structure
UNIT 3:
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BMC Revenue Streams
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Advantages of BMC
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Disadvantages of BMC
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Importance
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Purpose
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Phases of Business Model Design
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Business Models
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Business Plan
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Business Model Patterns
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Tips to create a BMC
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Apply the business model concept to real companies